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Research papers

Does the Internet really prevent kids from reading magazines?

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet. With our qualitative brand analysis, we intended to generate consumer insights beyond general...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Michael C. Epple, Adrian Weser
Company: Michael Bauer Research GmbH
October 28, 2001
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Citation

Epple and Weser (2001a, October 28). Does the Internet really prevent kids from reading magazines?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/does-the-internet-really-prevent-kids-from-reading-magazines-